Labour's TV ad - Behind the Scenes! Day 2!


We followed up a great day’s shooting at the Marae with filming for the general broadcast ads. The scenes in these mirror what we’ve done on the hoardings and speak to the importance of good work, affordable homes, and the best start for kids.

Speaking of which, Daisy, the little girl in the photo above, seems to have a promising career as a director should she ever want it!

Apparently they say “never work with kids or animals”. Kids dressed as animals seemed to work out fine though.


All of the families were amazing and special thanks are due to everyone in the final shot who had to put mind over matter whilst braving plummeting temperatures and a few fairly hard showers! I’m told that the magic of film is going to sort that right out.

As before, as soon as the ads are ready for release we’ll share them here first.

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