New Zealand Labour Party

Reaching out to voters


This is going to be the biggest grassroots campaign we’ve ever run.

A couple of weeks ago I shared some of the stats from our voter outreach programme with the media. It’s campaign activity that’s often hidden from view, but we thought it was time to celebrate the hard work of supporters up and down the country who have been dedicated to this work for ages.

And I’ve been told this morning that we’ve just hit another amazing milestone. We’ve now had personal, one-to-one conversations with around 212,000 voters - that's about the equivalent of the population of Hamilton!

These conversations are important because they provide the basis for the ongoing communications we have with voters as the campaign progresses. The value of the work isn’t always immediately apparent, but should become more so at we move towards election day - that’s certainly been the experience overseas.

It’s not too late to get involved. Can you help reach even more voters? Click here to join the team and someone will be in touch.