Release: Labour will make price gouging illegal
16 September 2026
Labour will crack down on companies who charge New Zealanders excessive prices for essential goods and services.
"New Zealanders are working hard, but they’re still going backwards. Christopher Luxon promised he’d fix the cost of living, but he’s just made it worse, all while a handful of big companies price gouge households - charging whatever they like for the things families can't do without," Labour Leader Chris Hipkins said.
"Right now, a company big enough to dodge competition can charge excessive prices for the basics, like food and fuel, and there's no law against it. Labour will change that, by making it illegal for big powerful companies to rip off New Zealanders on the essentials," Chris Hipkins said.
Labour will:
“Nearly one in three New Zealand households couldn't afford enough food last year. Since National took office, the price of butter has gone up 58 percent, bread is up 45 percent, and mince is up 30 percent,” Labour Commerce and Consumer Affairs spokesperson Arena Williams said.
“Meanwhile, the growers who put food on our shelves get squeezed by the big players just as hard as the families buying it.
"Labour’s policy will ensure that companies with significant market power are charging a fair price for the things that your family can't do without.
“This is aimed at a small number of very large companies, it won't touch the 97 percent of New Zealand businesses that are small, like your local dairy or cafe.
“It also only applies in markets for essentials, like food, power, fuel, transport, telecommunications banking, and insurance.
"Rules like these already operate in the United Kingdom, Europe, Canada, and Australia. It's time New Zealanders had the same protection.
“Christopher Luxon is too out of touch to realise that families can’t even afford the basics under his policies. Households are working harder just to keep up, while the biggest companies post record profits off excessive prices.
“A Labour Government will work to make your life easier and more affordable. This election is about the cost of living and New Zealanders can't afford another three years of National," Arena Williams said.
Stay in the loop by signing up to our mailing list and following us on Facebook, Instagram, and X.
By LabourVoices
16 September 2026
Support our movement today
Authorised by Rob Salmond, 2 Gilmer Terrace, Wellington.
Authorised by Chris Hipkins MP, Parliament Bldg, Wellington.